The Discount Is A Confession
Every discount an operator runs is a confession that the Product cannot hold its price. Dead stock, Tuesday deals, sampling, competitor matches, Black Friday — every one is the same failure in different clothing. Here is the prosecution.
The Wine List Is A Confession
Wine wholesale is collapsing. Restaurant wine pricing is not. The gap is [Menu Arbitrage] and every operator running a wine program in 2026 is inside it.
