There Is No Such Thing As Guest Experience Preference
Guest experience preference is not measurable. The instrument reads a Customer, returns that portrait, and the operation designs a Customer Experience.
Shrinkflation Is A Guest Contract Violation, Not A Brand-Preservation Strategy
The pricing-strategy literature has decided shrinkflation is a legitimate administered-pricing move. Reduce the volume, hold the printed price,…
The Industry’s Editorial Class Just Endorsed A Case Study Reduction Of The Year. Nobody Ran The Causal Read.
The biggest cumulative same-store-sales narrative in casual dining just circulated across the industry’s editorial gatekeeper class, endorsed by…
The Case Study Is A Hack
Every consulting site has a Case Studies page. This one does not. This page is where it would…
Every Loyalty Program Redesign In QSR Is A Guest Contract Violation
There is a category of restaurant industry writing that gets produced with the confidence of pricing analysis and…
The Tool Stack Is Not A Framework
Eight rebuttals, one deeper mechanism, and a six-test diagnostic you can run on your own operation before you…
The Chipotle Of X Is Framework Arbitrage
There is a pitch that has been running in the restaurant industry for twenty years. It is the…