McDonald’s Only Had To Deny The AI
McDonald's denied the AI story because it was the only part of the reporting it could deny. The coverage that made it an AI story let every franchisor walk away from the one that matters.
McDonald’s Optimal Price Is Optimal For McDonald’s
McDonald's pricing engine calculates the optimal price for the party that earns on revenue. McDonald's own documents put every consequence of that price on the franchisee, who earns on margin.
