McDonald’s Using AI To Price Transactions Should Shock No One
A transactional business engineering its transactional prices with a transactional tool is doing exactly what it was designed to do. Whether a man in an office runs the math or an engine does, nothing about the design moves.
McDonald’s Only Had To Deny The AI
McDonald's denied the AI story because it was the only part of the reporting it could deny. The coverage that made it an AI story let every franchisor walk away from the one that matters.
McDonald’s Optimal Price Is Optimal For McDonald’s
McDonald's pricing engine calculates the optimal price for the party that earns on revenue. McDonald's own documents put every consequence of that price on the franchisee, who earns on margin.
