McDonald’s Only Had To Deny The AI
McDonald's denied the AI story because it was the only part of the reporting it could deny. The coverage that made it an AI story let every franchisor walk away from the one that matters.
McDonald’s Optimal Price Is Optimal For McDonald’s
McDonald's pricing engine calculates the optimal price for the party that earns on revenue. McDonald's own documents put every consequence of that price on the franchisee, who earns on margin.
The Quagmire of Franchising
A bog has no author, and that is the only part of the metaphor that does not apply. Seventeen franchisee bankruptcy filings landed in 2026, from 314 restaurants down to one. Every one states a different cause because cost structures...
