Read More CCounsel Class The Class That Cannot Defend What it SellsbyJeffrey Summers Opening Beat Ask any restaurant industry vendor, consultant, trade press editor, platform sales rep, association executive, or podcast…
Read More FFramework Arbitrage Shrinkflation Is A Guest Contract Violation, Not A Brand-Preservation StrategybyJeffrey Summers The pricing-strategy literature has decided shrinkflation is a legitimate administered-pricing move. Reduce the volume, hold the printed price,…
Read More FFramework Arbitrage Every Loyalty Program Redesign In QSR Is A Guest Contract ViolationbyJeffrey Summers There is a category of restaurant industry writing that gets produced with the confidence of pricing analysis and…
Read More FFramework Arbitrage The Tool Stack Is Not A FrameworkbyJeffrey Summers Eight rebuttals, one deeper mechanism, and a six-test diagnostic you can run on your own operation before you…