The Industry Only Owns One Dictionary
Three pieces of restaurant counsel crossed my desk this week from three unrelated companies. Every one recommended a Road 1 instrument in Road 2 language, and not one named the road. That is not three failures. It is the operating...
The Industry’s Editorial Class Just Endorsed A Case Study Reduction Of The Year. Nobody Ran The Causal Read.
The biggest cumulative same-store-sales narrative in casual dining just circulated across the industry’s editorial gatekeeper class, endorsed by the biggest editorial voices in the trade press, aimed directly at owners, operators, and CEOs with capital in play. Every load-bearing claim...
The Tool Stack Is Not A Framework
Eight rebuttals, one deeper mechanism, and a six-test diagnostic you can run on your own operation before you finish reading. There is a documented industry position on how restaurants should be run right now, and it has been arriving in...
The Chipotle Of X Is Framework Arbitrage
There is a pitch that has been running in the restaurant industry for twenty years. It is the single most durable arbitrage play on Road 1, and it has produced more failed concepts, more burned capital, and more misled operators...
