5 Money Leaks I Found Opening A Jar Of Peanut Butter
Every ad in the feed says your restaurant is leaking money. The leak is the most comfortable diagnosis anyone can sell you, because it tells you the pipe is sound. In most restaurants, the pipe is what's broken.
The Revolution You Just Read About Ended Two Years Ago
A piece about a restaurant labor model went around this week. Operators shared it, a newsletter summarized it, and it was published on September 5, 2024. Nobody in the chain checked the date, including me.
1,000 Restaurants Bought The Same Operation Last Month
There is a company selling sixty-four restaurant operating procedures for ninety-nine dollars, and every operator who buys it gets the same two hundred sixty-nine pages. The price is not the cost.
You Did Not Build A Restaurant, You Rented A Trend
The operator who rides a trend into a market never answers the only question that governs his outcome, because the trend answers it for him. Demand arrives without being produced, so the operation gets built to capture it rather than...
The Counsel Class Cannot Read The Template
The counsel class hands operators two positions: install someone else's magic or stop chasing magic altogether. Both concede the same thing. Neither one teaches the operator to engineer their own inside their own brand architecture.
The Case Study Is A Hack
Every consulting site has a Case Studies page. This one does not. This page is where it would be. This piece is why it is not. The case study is the load-bearing marketing instrument of the restaurant consulting industry. It...
The Chipotle Of X Is Framework Arbitrage
There is a pitch that has been running in the restaurant industry for twenty years. It is the single most durable arbitrage play on Road 1, and it has produced more failed concepts, more burned capital, and more misled operators...
