McDonald’s Optimal Price Is Optimal For McDonald’s
McDonald's pricing engine calculates the optimal price for the party that earns on revenue. McDonald's own documents put every consequence of that price on the franchisee, who earns on margin.
The Wine List Is A Confession
Wine wholesale is collapsing. Restaurant wine pricing is not. The gap is [Menu Arbitrage] and every operator running a wine program in 2026 is inside it.
Every Loyalty Program Redesign In QSR Is A Guest Contract Violation
There is a category of restaurant industry writing that gets produced with the confidence of pricing analysis and the frame of a Road 1 instrument, and it looks like this: the writer identifies a loyalty program mechanic that extracts more...
