Read More HHacksterism Wrong Headed Thinking SchedulingbyJeffrey Summers Every Shift Is The Only Shift That Guest Will See There is a scheduling philosophy in the restaurant…
Read More HHacksterism Best Practices Usually ArentbyJeffrey Summers By definition, best practices are what the crowd does well. They represent the aggregate experience of many operators…
Read More HHacksterism Bad Employees Or Bad LeadershipbyJeffrey Summers I have never believed in bad employees. I believe in bad hiring processes. Bad training systems. Bad performance…
Read More HHacksterism Its Not About TeamworkbyJeffrey Summers Teamwork has become a marketing term or art. It sells books, training programs, workshops, and consulting engagements. It…
Read More HHacksterism Is Restaurant Marketing Broken?byJeffrey Summers A colleague asked this question in a forum years ago. The answer has not changed. Yes. Restaurant marketing…
Read More HHacksterism Inside The Box ThinkingbyJeffrey Summers For years I heard gurus tell operators to think outside the box. I resisted it. Not because outside…
Read More HHacksterism Strategy TacticsbyJeffrey Summers Most operators, consultants, and industry associations use the words interchangeably. They are not interchangeable. Confusing them is one…
Read More HHacksterism How To Create Loyal Guests For The Restaurant Across The StreetbyJeffrey Summers Most operators who lose Guests do not lose them dramatically. There is no scene. No complaint. No scathing…
Read More HHacksterism The Killer Interview QuestionbyJeffrey Summers Most interview questions reveal what a candidate wants you to know. One question reveals what they would rather…
Read More HHacksterism Restaurant Marketing What Does An Empty Chair Really CostbyJeffrey Summers The costliest item in most restaurant operations does not appear on the P&L. It is not food waste,…